How to Build an Unforgettable Content Experience

When consumers need the product or service you’re offering, do they think of your business? Do they visit your blog when they’re looking for interesting content? If not, it could be that your content is simply forgettable. The key to many successful businesses is unforgettable content. Not only does it improve brand recall, it also drives web traffic and converts more prospects into loyal customers. According to Dr. Carmen Simon, author of Impossible to Ignore: Creating Memorable Content to Influence Decisions, audiences typically remember only 10 percent of content shared with them. So how do you make more memorable content that inspires action and leaves people wanting more? Free Actionable Bonus: Looking to elevate your content strategy? Get our our complete guide to creating a content strategy, plus a free content planning template and a list of 30+ places to distribute content Capture Attention With Unforgettable Headlines On average, around 80 percent of people will read your headline copy, but only 20 percent will continue reading. If you want more people to stick around, you have to grab their attention with a compelling headline. Here’s a few tricks that will help: Pique the reader’s interest with a question. Quote a little-known statistic or unusual fact. Give an unusual perspective on a story. Speak to the reader directly by including the word â€Å"you.† Use â€Å"How to† headlines, showing how readers will benefit from further reading. This applies to home pages, landing pages, emails, social media posts, blog posts, case studies – any content aimed at your target audience. Be Unique Whether it’s your unique selling proposition, your website design, your choice of words, the colors you use, or the images you show, try to be different. It differentiates you from every other business. Use your own, unique voice to make people sit up and listen. If your content isn’t distinctive enough, people will easily forget it or attribute it to someone else. Don’t Be Too Predictable To get more attention, add elements of surprise to your content strategy. While list posts and how-to articles will keep some readers happy, others will be yearning for something different. Change the format or your approach to key topics. Spend some time creating content that you wouldn’t normally create. Why not conduct an interview, hold a survey, or share a controversial viewpoint? When you break the pattern that your readers have come to expect, you get extra attention and a higher chance of recall. Use Storytelling It’s through stories that consumers connect emotionally with a brand. Stories help us to remember; they stir our emotions and drive decision-making processes in the brain. Ultimately, all a story needs is a main character, a conflict, and a resolution. For example, you could tell the story of a customer struggling to achieve something until they use your product. Helping readers visualize themselves in a story is one of the quickest ways to motivate action, which is why case studies are such a powerful marketing tool. Use Descriptive Language Our minds are more able to remember things we can picture. Obviously, this includes images, but it also applies to words that are highly descriptive. For this reason, try to use descriptive words throughout your content to help readers visualize what you’re talking about. Use analogies, similes, and adjectives to help potential customers experience your business in relation to their needs. This will help them to remember you on a deeper level. Put Customers Center Stage Rather than putting your company at the center of your content, focus directly on customers’ experiences, hopes, and problems. Why should they continue reading? What will they learn? How will they benefit from reading the content or trying your products and services? When you make it all about the reader, they’re more likely to picture themselves benefiting from your business and remembering your brand. Use More Visual Content People only remember about 10 percent of standard chunks of text, but when you pair it with an image, they retain around 65 percent of the information. Give your content more power with the use of videos, infographics, striking images, and GIFs. Be bold with your choice of visuals and your content will automatically become more memorable. Leave Your Audience Wanting More Whether it’s a blog post, video, or social media post, try to stick to a single message. Identify the most important piece of information you want to share and build the content around this one idea. When you try to bombard readers with too much information, your messages become confused and forgettable. To avoid information overload, you could create a blog or email series split into weekly chapters. Readers are more likely to remember each piece of content, return to your blog, and open future emails. Refresh Your Content Team Effective content marketing isn’t easy, so why put all that effort into something that people are going to forget? Focus on delivering an unforgettable content experience that will build your audience and drive conversions. Why not upgrade your content team by adding a few new writers who have what it takes to deliver more memorable content? At Constant Content, we have a pool of talented writers from every industry based all around the world. Get in touch to revitalize your content team!

Einstein Proposes His Theory of Relativity

Einstein Proposes His Theory of Relativity In 1905, Albert Einstein, a 26-year-old patent clerk, wrote a paper that revolutionized science. In his Special Theory of Relativity, Einstein explained that the speed of light was constant but that both space and time were relative to the position of the observer.   Who Was Albert Einstein? In 1905, Albert Einstein was not a famous scientist actually, he was quite the opposite. Einstein had been an unpopular student at the Polytechnic Institute, at least with the professors, because he wasnt shy about telling them he found their classes dull.  That was why when Einstein (barely) graduated in 1900, none of his professors would write him a recommendation letter. For two years, Einstein was an outcast of sorts and was very lucky to finally get a job in 1902 at the Swiss Patent Office in Bern. Although he worked six days a week, the new job allowed Einstein to get married and start his family. He also spent his limited free time working on his doctorate. Despite his future fame, Einstein seemed an undistinguished, 26-year-old, paper pusher in 1905. What most did not realize was that in between work and his family life (he had a young son), Einstein worked diligently on his scientific theories. These theories would soon change how we viewed our world. Einstein's Theory of Relativity In 1905, Einstein wrote five articles and had them published in the prestigious Annalen der Physik (Annals of Physics). In one of these papers, â€Å"Zur Elektrodynamik bewegter Koerper† (â€Å"On the Electrodynamics of Moving Bodies†), Einstein detailed his Special Theory of Relativity. There were two main parts of his theory. First, Einstein discovered that the speed of light is constant. Secondly, Einstein determined that space and time are not absolutes; rather, they are relative to the position of the observer. For example, if a young boy were to roll a ball across the floor of a moving train, how fast was the ball moving? To the boy, it might look like the ball was moving at 1 mile per hour. However, to someone watching the train go by, the ball would appear to be moving the one mile per hour plus the speed of the train (40 miles per hour). To someone watching the event from space, the ball would be moving the one mile per hour the boy had noticed, plus the 40 miles an hour of the speed of the train, plus the speed of the Earth. E=mc2 In a follow-up paper also published in 1905, â€Å"Ist die Traegheit eines Koerpers von seinem Energieinhalt abhaengig?† (â€Å"Does the Inertia of a Body Depend Upon Its Energy Content?†), Einstein determined the relationship between mass and energy. Not only are they not independent entities, which had been a long-held belief, their relationship could be explained with the formula Emc2 (Eenergy, mmass, cspeed of light). Einsteins theories not only changed Newtons three laws and transformed physics, it became a foundation for astrophysics and the atomic bomb.

Concepts and Processes of marketing segmentation, Targeting and Essay

Concepts and Processes of marketing segmentation, Targeting and Postitioning - Essay Example Pricing of a product depends on various variables before the product is taken to the market. In marketing people try to maximize profits which makes it very important for prices to be determined before the products are taken to various markets in the different geographical areas. The prices can also be different depending on the demand of the product being marketed and their utility. The place or the destination of the product is the third P of marketing. Marketers have to monitor and evaluate the places where the products will be more appropriate and which segmentation will ensure that their marketing strategies will be useful and worthwhile. The last P of marketing explains the promotion strategies of the product. Promotion depends on various products and the marketers expectations of the same. Some products maybe more promoted than others because human beings have a unique taste of products thus promoting a variety of products increases the chances of the products selling of faste r than those that are not promoted (Sengupta, 2005). The Marketing Process The marketing processes vary from one different nation around the world to the different types of products being marketed in the same. Marketing over the years has improved from being a door to door operation to something that has expanded to internet activities occurring on a 24 hour basis. Today Nokia mobile phones are being marketed in every corner making very easy for clients to learn about the product its services and other features that make it superior to other types of phones (McDonald, 2008). Various companies including Nokia mobile phone manufactures have decided to go digital with their marketing strategy with their main aim being to maximize their sells of the products as well as be able to maintain their customers loyalty. Marketing is about giving knowledge to the world about a company’s product, like why the Nokia products are better than other phone producers, why the clients should dec ided on settling on Nokia product and stick with it, the benefits of the Nokia products especially the phones on the short term basis as well as the long term and where the product best fits to be used. Marketing does not necessary reflect the product profit margin, but how well the product can be identified by various people around the world and the impacts it gives to various communities. Marketing is about selling the brand to as many people possible, giving details on any changes if about the product, updating customers on prices and the nearest stores they can access the products (McDonald, 2008). Marketing is about promoting a product to gain customers trust and liking to other manufacturer’s products that produce the same kind products. The more resources a company uses to market its product the better chances the company may be able to sell their product to a larger segmentation. Market Orientation and a Brief Description of Different Orientations That Could Be Adopte d Marketing orientation can be defined as companies, organizations or firms reacting to the customers’ demands and the next products they produce will be to fit majority of the customer’s specifications. The decision for market orientation is based on the customers feedback and the companies concentrates more on the customer’

Internal vs. External Validity in Research Coursework

Internal vs. External Validity in Research - Coursework Example There is often a tradeoff between internal and external validity, due to the fact that that the requirements of a high internal validity is the creation of a controlled and artificial setting for the research, which then limits the application of the results to the natural and real-life situations (Mitchell & Jolley, 2001). The attainment of a high internal validity of a research requires that the participants in the research are shielded from the extraneous factors that may change the relationship between the dependent and the independent variables. On the other hand, the extraneous factors are fully operational in the real-life situations, limiting the application of the findings of a research done in a setting where the extraneous factors were blocked. Therefore, there must b a trade-off between the internal validity and the external validity, such that internal validity is only high where external validity is low and vice versa (Isaac & Michael, 1971). 2. Is there a benefit in achieving a high level of one type of validity (internal versus external) over the other? Is there a way to design a study or series of studies to have high internal as well as high external validity? What would be the benefit? There is a benefit of achieving a high level of one type of validity over the other, based on the nature of the research in question. The level of internal validity achieved in the study is low, while the level of external validity attained in the study is high.

See question on Order instruction box and also uploaded Essay

See question on Order instruction box and also uploaded - Essay Example When booking hotel its important for the customer to know that it meets the needs. Accolades are perceived as a high valued achievement in both developed and developing countries alike. Customer value is the focus of firm strategies which are shaped by the input from traveler perceptions of value, price, or quality (1). All in all value is what plays a important part which means there is a need to develop segment based strategies for managing both quality and of course price. Travel agents play an important part nominating hotels. â€Å"We are delighted and proud to have been acknowledged by the UK travel trade community, as the top leisure chain in the world. We are extremely thankful of the trust placed on us by the travel agent community and we look forward to continue providing our guests with a true Stay different experience as we expand throughout the world.† Derek Picot, regional general manager, Europe for the Jumeirah group. Accolades are distributed depending on the feedback received from hotels that is consistent with the governments strategy for the location such as that received by Jumeirah Hotel Dubai. Professionals award these accolades based on innovation. The professionals visit locations and carry out evaluations based on consistency, quality, customer service and other areas such as cleanliness, safety, ambience, amenities, hotel exterior appeal and management. The focus of this award is on guest treatment and guest satisfaction maximization. The service includes anonymous service evaluations, design assessments, AAA assistance and advice (5). If a decision has to be made either to get an AAA rating or provide services and facilities guests want it is wise to pursue both aims. AAA applies different classifications to different types of properties, but the basic physical requirements and criteria is the same. Some

Company Law problem question: Running a business

Company Law problem question: Running a business Company Law problem question Question 1(a) Tom, Dick and Harry are in business together in the form of a legal partnership. The business having developed somewhat, they are now keen to incorporate their business into a limited company. This will undoubtedly have benefits for the traders, although there are of course certain ramifications of which they should be aware which will be dealt with after a discussion of the benefits of incorporating. The correct choice of business medium is a crucial decision for any business. It will affect how the business trades, the liability of those running the business (in their guise of partners or directors) and the liabilities of the business itself for taxation, for example, in the case of a company. Perhaps the most significant concern for Tom, Dick and Harry, is the risk of capital that is associated with any business. The overwhelming benefit in this context of forming a limited company over remaining as a partnership is that a company will carry only limited liability. This means that the owners of the company (that is, Tom, Dick and Harry, assuming they remain as directors and become shareholders) will only be liable for the amount of unpaid shares in the company if the company were to become insolvent or even bankrupt. In other words, they can choose the amount which they are willing to pay into the company (which does not have to be paid up front), and this is the total amount f or which they would be liable should the company ever be wound up. This can be contrasted with the situation under a partnership where the partners would be both jointly and severally liable for the entire value of their trading losses. This means a partner could lose any property that he owns. The beneficial effects of this arrangement would be limited, however, in a number of situations. If Tom Dick and Harry were to risk everything in the business, that is, if they invest all there assets in the business, then they would still lose it all if the company were to become insolvent. Secondly, it is often the case that when a company comes to borrow money for business development, and particularly where the company is relatively new and unknown to the banks, that the lenders will demand personal guarantees for the value of the loan on top of the normal contractual and security relations with the company. These would, obviously, override the limited liability associated with the company. As business is good for Tom, Dick and Harry at the moment, however, this would not appear to be an immediate problem. A further issue to be considered when deciding whether to incorporate as a company is the expense involved. While these are not extortionate, they are, at least, significant, and should be duly considered by Tom, Dick and Harry. Unlike a partnership, a company needs to be registered, which incurs fees itself. There will be legal fees payable to the solicitor who draws up the new company’s memorandum and articles of association (together, the constitutional documents of the company), which are essential, and outline the aims, methods, and rules of the company’s business life. A similar issue of expense and complexity that will be incurred by a company as opposed to a partnership relates to the accounts of the company. While all businesses, including partnerships, obviously wish to keep accounts, the requirements for accounting for companies are more particular and complicated. The accounts need to be more detailed, and show certain information in a particular way. Furthermore, because companies are subject to more rigorous regulation, the accounts of a company will need to be audited annually by an independent qualified accountant. This, of course, will incur higher accountancy costs that would be expected for a partnership. The company will also be required to complete an annual return and pay a fee on filing it with the Registrar. A company is subject to certain rules and regulations relating to its operation and management, which are statutorily set out in the Companies Act 1985 (subject to be overhauled when the current Company Reform Bill makes it through Parliament). An example of this is the requirement that a company must have at least one director and one secretary. It is usual for the first owners (Tom, Dick and Harry) to become the first directors and / or secretary. These officials will have certain obligations relating to duties owed to the company, and in respect of items that need to be completed and filed with the Registrar of companies at Companies House. An important consideration to take into account is the flexibility of a company to change its internal structure if and when circumstances require it. Such a change would normally involve and require an alteration to the company’s articles of association. This would require, under the Companies Act, a so-called ‘special resolution’, which equates to 75% of the shareholders. In the case of Tom, Dick and Harry, if they were to remain the only shareholders, any such decision would, of course, have to be unanimous. If any conflict is predicted, this will have to be a consideration for the parties. It is worth noting that this requirement is no more stringent than that required for altering a partnership agreement, which requires the approval of all partners. If a conflict were to arise between the directors of the company, the other shareholders would be able to remove the troublesome director by way of an ordinary resolution. Finally, the legal status of a company differs significantly from that of a partnership. A company is seen as a separate legal person, which means it can contract and be held liable in its own name. This has ramifications for the liability of the directors, and is generally seen as a benefit of a company. Only a company (and not a partnership) can create floating charges over their assets. This is significant when it comes to raising finance by way of granting security. It will probably be easier for a company to raise the requisite finance than for a partnership to do so. It is also significant (or may be) that an unlimited number of people can become members of a company, whereas a partnership is limited to twenty partners. If and when the company grows and develops, it will be in its interests to be unlimited in the number of new members it can obtain. Question 1(b) In this scenario, there are a number of developments which will impact on the running and management of the business. Each development will be taken in turn. Firstly, the sale of the company’s property to Dick’s sister, Fanny in 2006 will be problematic. There are three principal areas of concern. Firstly, the company’s articles of association expressly prohibit the sale of company property without a special resolution of the members. As was mentioned above, a special resolution requires a 75% majority, or in this case, as there are only three members, a unanimous vote. There is a course of action that the directors can take, however, after the event, that could ratify the sale of the company property. They will simply need to call an extraordinary general meeting, following the correct procedure of course, and pass a special resolution either to ratify the sale of the company property to Fanny, or else to alter the articles of association to allow for such sales in a more general context. The value and size of the property that is sold to Fanny will be significant in the second area of concern for the company. Under section 320 of the CA, ‘a company shall not enter into an arrangement whereby a director of the company or its holding company, or a person connected with such a director, acquires or is to acquire one or more non-cash assets of the requisite value from the company†¦unless the arrangement is first approved by a resolution of the company in general meeting.’ The reason the value of the property that is transferred to Fanny is significant is because of the existence of the concept of ‘requisite value’, which is set down in section 320(2). This states that the requisite value for a non-cash asset is  £100,000 or 10% of the company’s asset value. If the property is of this value or greater, then, it will be of the requisite value, and will contravene section 320. The fact that Fanny (the purchaser) is the sister of a dir ector classes her as a ‘connected person’. As such, she breaches the section 320 prohibition. Finally, the gross undervaluing of the property in the company’s sale of it to Fanny will be a problem, as it is likely that this will breach section 339 CA in the case of the company becoming insolvent. Were this to happen, the insolvency practitioner would likely deem the transaction to be voidable, and the asset would be brought back into the pool of the company’s assets in order to satisfy the creditors. This would occur if the transaction occurred within 5 years of the presentation of the petition for winding up (because Fanny, again, is an ‘associate’ of the transferor). Under section 238 defines a transaction at an undervalue as one where a company makes a gift to any person and receives either no consideration for it or consideration worth significantly less than the consideration provided by the company. This transaction clearly qualifies as such. It will be deemed to be set aside if insolvency proceedings commence within two years of the transacti on. Each of the directors’ decisions will now be addressed. They decide, firstly, to enter a contract with Oui Ltd. This is not, of course, a problem in itself, apart from the fact that Tom is a director of Oui Ltd. Firstly, if entry into the contract was ratified by an ordinary resolution in the company, Tom would not have been able to vote on it under section 94, because he has an interest in it. If Dry Ltd have adopted Table A articles of association, this would be confirmed by article 94. The company should have kept a register of its directors, which lists the interests and other directorships of all its directors (under section 288 CA), which would have detailed Tom’s directorship of Oui Ltd. Furthermore, section 317 CA requires Tom to have declared his interest in the proposed contract with Oui Ltd at a board meeting of Dry Ltd. He should have given general notice of his directorship. The company issues a further 10,000 unpaid shares to a third party to fight off a takeover bid. This should not create a problem so long as the company’s articles of association give the directors power to issue shares. This in turn is dependent on the company having a sufficient amount of unissued authorised share capital. If it does not, a special resolution will need to be passed to increase this authorised share capital, before passing a further resolution allowing the issue. The powers of the directors in this instance are regulated by section 80 CA. Furthermore, the company must, under section 89, give consideration to rights of pre-emption to existing shareholders. As the directors are the only three shareholders, this should not be a problem, but it would mean they had to wait 21 days before issuing the new shares. The resignation of David and his formation of Whip Ltd, which obtains the contract from Pop Ltd might breach his director’s service contract with Dry Ltd. It is usual for such contracts to contain a clause prohibiting former directors using their business contacts within a certain time of leaving the former directorship; a non-solicitation clause. This would protect Dry Ltd’s business links. Given Harry’s age and his mental deterioration, the company will be able, if it has the heart, to remove him from office following the procedure for removal of directors set down in section 303 CA, which requires an ordinary resolution to be passed. Harry may be able to claim damages for his removal from office under this procedure.

Titanic Essay examples -- essays research papers fc

TITANIC This paper will be about the sinking of the R.M.S. Titanic. Some people call this sinking the greatest maritime disaster. It wasn't just the fact that the ship sank, but also all the different circumstances that caused this ship to sink and take so many lives. In the time period of 1900's-1915's many things happened. One major disaster was the sinking of the Titanic. The information will be gathered from the library, a documentary film, the Internet and personal books. From these resources the paper will explain about how the Titanic sank, some of the people who were on the ship and how it was found after over 70 years at the bottom of the Atlantic. People who read this paper should learn about the history of the Titanic. The Titanic was originally designed to have three funnels, but four were used to make it look better. The fourth funnel was actually just an air vent. The main dining room was supposed to have a large dome but it was changed to a normal ceiling. The staircase was enlarged so it fanned out at the landing of each deck, as well as adding a large glass dome above it. Also, two extra elevators were added making a total of four. "She was the most beautiful ship afloat. No ship will ever resemble her class and luxury." ("R.M.S Internet") The R.M.S. Titanic was believed to be unsinkable. Bruce Ismay was the White Star Line chairman on the Titanic; he told the captain that the ship was unsinkable because the ship could have any four watertight compartments damaged and still stay afloat. He also believed that anything big enough to sink this ship, could be seen from miles away and be avoided. Mr. Ismay said, " Not even god himself could sink this ship." ("Titanic" Internet) Originally the plan called for 64 lifeboats but only 20 lifeboats were used. There were 14 wood lifeboats that could hold 65 people each. Two woodcutters that could hold 40 people each and four collapsible boats that could hold 40 people each. These lifeboats would only be able to hold about half of the passengers in an emergency. ( Internet) Knowing the lifeboats would only be able to hold about half of the passenger's, crewmembers still only filled some of the boats with less then 30 people. These boats were hal... ...e think that they should raise the Titanic so that they could explore it and study it. I think they should leave it where it is, out of respect at least. People lost their lives on this ship and deserve a place to spend their time. Not only will they disrespect the dead, but also by raising the ship, they will disrupt everything. Once the steel hits the oxygen, it will begin to corrode. After awhile, there will be no Titanic left at all and just so they could study it. " The Titanic surely should never be raised, it is a cemetery to all those who lost their lives that nite."(Ballard "Long" 708) WORKS CITED Ballard, Robert D. "How We Found Titanic." National Geographic (December 1985): 696-718. Ballard, Robert D. "A Long Last Look at Titanic." National Geographic (December 1989): 698-727. "R.M.S. Titanic†¦the story told." Internet. http://www.titanic.cc/titanic.htm. (4 Feb. 2001). "The Titanic Tragedy." Internet. http://www.angelfire.com/ct/titanickateleo/page11.html. (4 Feb. 2001).

Translation of Phraseological Units with Animal Names

INTRODUCTION Phraseology is a study of set or fixed expressions, such as idioms, phrasal verbs, and other types of multi-word lexical units, in which the component parts of the expression take on a meaning more specific than or otherwise not predictable from the sum of their meanings when used independently. The classification of phraseological units can be different. According to Vinogradov, there are phraseological combinations, unities and fussions. The Koonin’s classification is the latest outstanding achievement in the Russian theory of phraseology.The classification is based on the combined structural – semantic principle and it also considers the quotient of stability of phraseological units. It is represented by nominative phraseological units, nominative – communicative phraseological units, phraseological units – which are neither nominative nor communicative include interjectional word-groups and communicative phraseological units. My research i s related to the phraseological units with zoonimical component and their semantic structure.Zoonims, that are used in our language, are really meaningful, they are directed to the allegorical characteristic, probably metaphorical and stylistically emphasized. The aim of this research is to explore deeper the given phraseological units. I have set such objectives: 1) to explicate a concept of phraseological unit with zoonimical component and to reveal the regularities of their usage; 2) to analyse their semantic and structural peculiarities.The methods investigation research strategy are as followed: 1) method of the system analysis, that is a study of the subject of the investigation as a totality of elements, that create a system; 2) descriptive method, that gives the full description of phraseological units. The object of my investigation is the phraseological units with zoonimical component. The subject is the expressive means of Modern English phraseological units. These means are the morphological, syntactical, phonetic and lexical peculiarities of these phraseological units.Theoretical and practical value of the research consists in that fact, that nowadays there is a small amount of investigations about phraseological units with zoonimical component. Besides, the researches in the area of phraseology have become popular in the last decades. The results of this study are also important for the translation, as the translator should know the peculiarities of different idioms, in this case with zoonimical component. Composition of the research paper: The research consists of the introduction, two chapters, that are theoretical and practical parts, the conclusion and the bibliography.

John D. Rockefeller, Americas First Billionaire

John D. Rockefeller, America's First Billionaire John D. Rockefeller (July 8, 1839–May 23, 1937) was an astute businessman who became America’s first billionaire in 1916. In 1870, Rockefeller founded Standard Oil Company, which eventually became a domineering monopoly in the oil industry. Rockefeller’s leadership in Standard Oil brought him great wealth as well as controversy, as many opposed Rockefeller’s business practices. Standard Oil’s nearly complete monopoly of the industry was eventually brought to the U.S. Supreme Court, which ruled in 1911 that Rockefeller’s titanic trust should be dismantled. Though many disapproved of Rockefeller’s professional ethics, few could devalue his substantial philanthropic endeavors, which led to him to donate $540 million (more than $5 billion today) during his lifetime to humanitarian and charitable causes. Fast Facts: John D. Rockefeller Known For: Founder of Standard Oil and Americas first billionaireBorn: July 8, 1839 in Richford, New YorkParents: William â€Å"Big Bill† Rockefeller and Eliza (Davison) RockefellerDied: May 23, 1937 in Cleveland, OhioEducation: Folsom Mercantile CollegePublished Works: Random Reminiscences of Men and EventsSpouse: Laura Celestia â€Å"Cettie† SpelmanChildren: Elizabeth (Bessie), Alice (who died in infancy), Alta, Edith, John D. Rockefeller, Jr.Notable Quote: I was early taught to work as well as play, My life has been one long, happy holiday; Full of work and full of play- I dropped the worry on the way- and God was good to me every day. Early Years John Davison Rockefeller was born on July 8, 1839, in Richford, New York. He was the second of six children born to William â€Å"Big Bill† Rockefeller and Eliza (Davison) Rockefeller. William Rockefeller was a traveling salesman peddling his questionable wares across the country. As such, he was often absent from the home. John D. Rockefeller’s mother essentially raised the family on her own and managed their holdings, never knowing that her husband, under the name of Dr. William Levingston, had a second wife in New York. In 1853, â€Å"Big Bill† moved the Rockefeller family to Cleveland, Ohio, where Rockefeller attended Central High School. Rockefeller also joined the Euclid Avenue Baptist Church in Cleveland, of which he would remain a long-time active member. It was under his mother’s tutelage that the young John learned the value of religious devotion and charitable giving, virtues he practiced regularly throughout his life. In 1855, Rockefeller dropped out of high school to enter Folsom Mercantile College. After completing the business course in three months, 16-year-old Rockefeller secured a bookkeeping position with Hewitt Tuttle, a commission merchant and produce shipper. Early Years in Business It didn’t take long for John D. Rockefeller to develop a reputation as an astute businessman: hardworking, thorough, precise, composed, and adverse to risk-taking. Meticulous in every detail, especially with finances (he even kept detailed ledgers of his personal expenditures from the time he was 16), Rockefeller was able to save $1,000 in four years from his bookkeeping job. In 1859, Rockefeller added this money to a $1,000 loan from his father in order to invest in his own commission merchant partnership with Maurice B. Clark, a former Folsom Mercantile College classmate. Four years later, Rockefeller and Clark expanded into the regionally booming oil refinery business with a new partner, chemist Samuel Andrews, who had built a refinery but knew little about business and the transporting of goods. However, by 1865, the partners, which numbered five including Maurice Clark’s two brothers, were in disagreement about the management and direction of their business, so they agreed to sell the business to the highest bidder amongst them. The 25-year-old Rockefeller won it with a bid of $72,500 and, with Andrews as a partner, formed Rockefeller Andrews. In short order, Rockefeller studied the nascent oil business in earnest and became savvy in its dealings. Rockefeller’s company started small but soon merged with O.H. Payne, a large Cleveland refinery owner, and then with others as well. With his company growing, Rockefeller brought his brother (William) and Andrews’ brother (John) into the company. In 1866, Rockefeller noted that 70% of refined oil was being shipped to overseas markets. Rockefeller set up an office in New York City to cut out the middleman, a practice he would use repeatedly to cut expenses and increase profits. A year later, Henry M. Flagler joined the group and the company was renamed Rockefeller, Andrews, Flagler. As the business continued to succeed, the enterprise was incorporated as the Standard Oil Company on January 10, 1870, with John D. Rockefeller as its president. The Standard Oil Monopoly John D. Rockefeller and his partners in the Standard Oil Company were rich men, but they strove for even greater success. In 1871, Standard Oil, a few other large refineries, and major railroads secretly joined together in a holding company called the South Improvement Company (SIC). The SIC gave transportation discounts (â€Å"rebates†) to the large refineries that were part of their alliance but then charged the smaller, independent oil refineries more money (â€Å"drawbacks†) to shuttle their goods along the railroad. This was a blatant attempt to economically destroy those smaller refineries and it worked. In the end, many businesses succumbed to these aggressive practices; Rockefeller then bought out those competitors. As a result, Standard Oil obtained 20 Cleveland companies in one month in 1872. This event became known as â€Å"The Cleveland Massacre,† ending the competitive oil business in the city and claiming 25% of the country’s oil for Standard Oil Company. It also created a backlash of public contempt, with the media dubbing the organization â€Å"an octopus.† In April 1872, the SIC was disbanded per the Pennsylvania legislature but Standard Oil was already on its way to becoming a monopoly. A year later, Rockefeller expanded into New York and Pennsylvania with refineries, eventually controlling nearly half of the Pittsburgh oil business. The company continued to grow and consume independent refineries to the point that Standard Oil Company commanded 90% of America’s oil production by 1879. In January 1882, the Standard Oil Trust was formed with 40 separate corporations under its umbrella. To increase the financial gain from the business, Rockefeller eliminated middlemen like purchasing agents and wholesalers. He began manufacturing the barrels and cans needed to store the company’s oil.  Rockefeller also developed plants that produced petroleum byproducts like petroleum jelly, machine lubricants, chemical cleaners, and paraffin wax. Ultimately, the arms of the Standard Oil Trust eradicated the need for outsourcing entirely, which devastated existing industries in the process. Marriage and Children On September 8, 1864, John D. Rockefeller married the valedictorian of his high school class (though Rockefeller did not actually graduate). Laura Celestia â€Å"Cettie† Spelman, an assistant principal at the time of their marriage, was a college-educated daughter of a successful Cleveland businessman. Like her new husband, Cettie was also a devoted supporter of her church and like her parents, upheld the temperance and abolition movements. Rockefeller valued and often consulted his bright and independently-minded wife about business manners. Between 1866 and 1874, the couple had five children: Elizabeth (Bessie), Alice (who died in infancy), Alta, Edith, and John D. Rockefeller, Jr. With the family growing, Rockefeller bought a large house on Euclid Avenue in Cleveland, which became known as â€Å"Millionaire’s Row.† By 1880, they also purchased a summer home overlooking Lake Erie; Forest Hill, as it was called, became a favorite home of the Rockefellers. Four years later, because Rockefeller was doing more business in New York City and did not like being away from his family, the Rockefellers acquired yet another house. His wife and children would travel each fall to the city and stay for the winter months in the family’s large brownstone on West 54th Street. Later in life after the children were grown and grandchildren came, the Rockefellers built a house in Pocantico Hills, New York, a few miles north of Manhattan. They celebrated their golden anniversary there but during the following spring in 1915, Laura â€Å"Cettie† Rockefeller passed away at age 75. Media and Legal Woes John D. Rockefeller’s name had first been associated with ruthless business practices with the Cleveland Massacre, but after a 19-part serial exposà © by Ida Tarbell titled History of Standard Oil Company, started appearing in McClure’s Magazine in November 1902, his public reputation was proclaimed to be one of greed and corruption. Tarbell’s skillful narrative exposed all elements of the oil giant’s efforts to squash competition and of Standard Oil’s overbearing domination of the industry. The installments were later published as a book of the same name and quickly became a bestseller. With this spotlight on its business practices, the Standard Oil Trust was attacked by state and federal courts as well as by the media. In 1890, the Sherman Antitrust Act was passed as the first federal antitrust legislation to limit monopolies. Sixteen years later, the U.S. attorney general during President Teddy Roosevelt’s administration filed two dozen antitrust actions against large corporations; chief among  them was Standard Oil. It took five years, but in 1911, the U.S. Supreme Court upheld the lower court’s decision that ordered Standard Oil Trust to divest into 33 companies, which would function independently from each other. However, Rockefeller did not suffer. Because he was a major stockholder, his net worth grew exponentially with the dissolution and establishment of new business entities. Rockefeller as Philanthropist John D. Rockefeller was one of the wealthiest men in the world during his lifetime. Though a tycoon, he lived unpretentiously and kept a low social profile, rarely attending the theatre or other events typically attended by his peers. Since childhood, he had been trained to give to church and charity and Rockefeller had routinely done so. However, with a fortune believed to be worth more than a billion dollars after the dissolution of Standard Oil and a tarnished public image to rectify, John D. Rockefeller began to give away millions of dollars. In 1896, 57-year-old Rockefeller turned over the day-to-day leadership of Standard Oil, though he held the title of president until 1911, and began to focus on philanthropy. He had already contributed to the establishment of the University of Chicago in 1890, giving $35 million over the course of 20 years. While doing so, Rockefeller had acquired confidence in Rev. Frederick T. Gates, the director of the American Baptist Education Society, which established the university. With Gates as his investment manager and philanthropic adviser, John D. Rockefeller founded the Rockefeller Institute of Medical Research (now Rockefeller University) in New York in 1901. Within their laboratories, causes, cures, and various manners of prevention of diseases were discovered, including the cure for meningitis and the identification of DNA as the central genetic matter. A year later, Rockefeller established the General Education Board. In its 63 years of operation, it distributed $325 million to American schools and colleges. In 1909, Rockefeller launched a public health program in the effort to prevent and cure hookworm, a serious health issue in the southern states, through the Rockefeller Sanitary Commission. In 1913, Rockefeller created the Rockefeller Foundation, with his son John Jr. as president and Gates as a trustee, to foster the well-being of men and women around the world. In its first year, Rockefeller donated $100 million to the foundation, which has provided assistance to medical research and education, public health initiatives, scientific advancements, social research, the arts, and other fields around the world. A decade later, the Rockefeller Foundation was the largest grant-making foundation in the world and its founder deemed the most generous philanthropist in U.S. history. Death Along with donating his fortune, John D. Rockefeller spent his last years enjoying his children, grandchildren, and his hobby of landscaping and gardening. He was also an avid golfer. Rockefeller hoped to live to be a centenarian but died two years before the occasion on May 23, 1937. He was laid to rest between his beloved wife and mother at Lakeview Cemetery in Cleveland, Ohio. Legacy Though many Americans scorned Rockefeller for making his Standard Oil fortune through unscrupulous business tactics, its profits aided the world. Through John D. Rockefeller’s philanthropic endeavors, the oil titan educated and saved an untold number of lives and aided medical and scientific advancement. Rockefeller also forever changed the landscape of American business. Sources â€Å"John D. Rockefeller: The Ultimate Oil Man.† John D. Rockefeller: The Ultimate Oil Man.â€Å"John D. Rockefeller.† Biography.com, AE Networks Television, 16 Jan. 2019.The Rockefeller Archive Center.

Tiempo máximo de estancia permitido en Estados Unidos

Tiempo mximo de estancia permitido en Estados Unidos Para evitar problemas migratorios muy serios es necesario saber y respetar el tiempo mximo de estancia legal permitido en Estados Unidos. En realidad, el monto de la estadà ­a legal depende de varios factores, como por ejemplo, tipo de visa. En este artà ­culo se informa sobre la cantidad de tiempo que un extranjero con visa de no inmigrante puede quedarse legalmente en Estados Unidos, segà ºn los casos –turista, estudiante, intercambio, trabajo o inversià ³n–. Tambià ©n se informa sobre lo que se conoce como periodo de gracia  y cà ³mo afecta a la estadà ­a legal la extensià ³n o los cambios de visa realizados desde dentro de Estados Unidos. Por supuesto, los extranjeros con una tarjeta de residencia pueden permanecer en el paà ­s el tiempo que quieran. Es ms, estn obligados a vivir en el paà ­s y sà ³lo pueden ausentarse para viajar a otro por tiempo limitado. Tiempo que turistas pueden quedarse legalmente en EE.UU. Para el caso de los turistas hay respuestas diferentes segà ºn el documento que se ha utilizado para ingresar al paà ­s. Adems surge la duda sobre si conviene agotar el tiempo permitido o es ms aconsejable salir antes.   Un primer caso es el de los turistas que ingresan a Estados Unidos sin visa. Los ciudadanos de 38 paà ­ses pueden ingresar a los Estados Unidos sin visa, si lo hacen como turistas o para un asunto de negocios. Si llegan por avià ³n o barco necesitan solicitar antes una autorizacià ³n electrà ³nica que se conoce como ESTA. Para las personas que estn en esta situacià ³n el tiempo mximo de estadà ­a es de 90 dà ­as. No hay excepcià ³n. Tampoco es posible pedir una extensià ³n. Asimismo tampoco funciona salirse a un paà ­s fronterizo, como Canad o Mà ©xico, con la idea de ganar otros 90 dà ­as.   Si se sale a uno de esos paà ­ses, se reingresa con el mismo periodo de tiempo que ya se tenà ­a, sin que se inicie otro nuevo y si ya est agotado el oficial del paso migratorio puede denegar la entrada por considerar que se est jugando con los là ­mites legales de estancia. Un segundo caso es el de los turistas que ingresan a Estados Unidos con una visa lser, tambià ©n conocida como tarjeta de cruce. Pueden tenerla los mexicanos o los ciudadanos de otros paà ­ses que residen legalmente junto a la frontera entre Mà ©xico y Estados Unidos. Las lser tienen sus propias reglas para solicitarlas, millas que se puede ingresar en el paà ­s y tiempo de estadà ­a.  Como norma general, con la visa lser sà ³lo se puede permanecer en Estados Unidos un mximo de 30 dà ­as. Si se desea ingresar por ms tiempo solicitar el permiso I-94 en el paso fronterizo. Por à ºltimo, est el caso de los turistas que ingresan a Estados Unidos con visa de turista, tambià ©n conocida en algunos paà ­ses como de placer o de paseo o como B2 o la combinada B1/B2. El tiempo mximo de estadà ­a lo fija el oficial de la CBP en el puesto fronterizo terrestre, puerto o aeropuerto.   Aunque es muy comà ºn que se permita el ingreso por 180 dà ­as, eso no es siempre asà ­ y puede ser por mucho menos. Este dato hay que tenerlo claro. Y si no se sabe, consultar el registro de ingreso y salida en la pgina de la CBP. Asimismo, no se debe confundir jams el tiempo de autorizacià ³n para permanecer legalmente en Estados Unidos con la fecha de expiracià ³n de la visa, ya que son dos cosas muy distintas.   Conveniencia de quedarse en EEUU todo el tiempo autorizado Frecuentemente los turistas se plantean si es buena idea permanecer en Estados Unidos hasta agotar el plazo legal de estancia. Lamentablemente, a esa pregunta no hay una respuesta à ºnica, ya que va a depender del caso de cada uno. Lo importante es que el oficial de inmigracià ³n en el punto de ingreso a los Estados Unidos no tenga ninguna razà ³n para sospechar que la estancia en el paà ­s ha sido o va a ser por motivos distintos al turismo. Hay que evitar dar la impresià ³n de que se estn desarrollando actividades no permitidas con la visa, como por ejemplo estudiar, trabajar o, simplemente, residir. Antes de quedarse ms tiempo del permitido es necesario saber las consecuencias, ya que pueden ser muy serias. Asimismo, conviene saber con quà © frecuencia se puede ingresar al paà ­s para evitar ser parado por las autoridades migratorias y ser regresado al paà ­s de origen. Cunto tiempo se puede permanecer en USA con la visa J-1 Las visas J-1 de intercambio comprenden una gran variedad de programas. La regla general para las personas que tienen estas visas es que se pueden ingresar a Estados Unidos un mximo de 30 dà ­as antes de iniciar el programa y se pueden quedar durante la duracià ³n regular del mismo, que est seà ±alado en el DS 2019.   Una vez que se termina se tienen 30 dà ­as de periodo de gracia para dejar Estados Unidos. Durante ese mes se puede viajar, si asà ­ se desea, pero no se puede seguir participando en ninguna actividad relacionada con el programa.   Estas reglas aplican tambià ©n a los familiares de las personas con visas J-1 y que estn en USA como dependientes. Tiempo de permanencia visas F-1 y M-1 de estudiante Con cualquiera de estas dos visas de estudiante se puede ingresar a Estados Unidos un mximo de 30 dà ­as antes al comienzo del programa. Sin embargo siguen reglas distintas para el periodo de gracia. Los titulares de visas M-1 deben salir del paà ­s en un mximo de 30 dà ­as desde la finalizacià ³n regular del programa mientras que los de la F-1 tienen un mximo de 60 dà ­as desde la fecha de finalizacià ³n regular del programa. Tiempo de permanencia para los titulares de visas H En esta categorà ­a entran las H-1B para profesionales y modelos, las H-2A para agricultura, las H-2B para trabajos temporeros no agrà ­colas, las H-3 para formacià ³n profesional y las H-4 para familiares de los titulares de otras visa H y que estn en Estados Unidos como acompaà ±antes. Todas estas personas pueden ingresar a Estados Unidos un mximo de 10 dà ­as antes de comenzar su trabajo y el periodo de gracia para permanecer en el paà ­s una vez que se acaba el trabajo es de 10 dà ­as. Incrementar el tiempo que se puede permanecer legalmente Si se ha ingresado con una visa no inmigrante es posible solicitar una extensià ³n de la estadà ­a o un cambio a otro tipo de visa no inmigrante, como por ejemplo, un turista pasarse a estudiante.   Si la fecha de la estancia autorizada llega a su fin antes que la aprobacià ³n de la extensià ³n se considera que no hay problema siempre y cuando la peticià ³n se hubiera realizado de buena fe.   Si se ha ingresado con visa, se ha pedido extensià ³n y no es aprobada, entonces con carcter general se conceden 30 dà ­as para salir de Estados Unidos. Los dà ­as se cuentan a partir de la fecha que aparece en la carta en la que se notifica la denegacià ³n. Pero hay que tener en cuenta que cada caso es un mundo, y que en la carta se puede notificar un periodo ms corto, que es el que habrà ­a que respetar. Sin embargo, un caso muy distinto al anterior es el de las personas que ingresaron sin visa como turistas o para hacer negocios por pertenecer a los paà ­ses del Visa Waiver Program. Estos extranjeros no pueden bajo ninguna circunstancia extender la estadà ­a ni solicitar ningà ºn tipo de visa mientras estn presentes en Estados Unidos. Si bien en casos muy concretos podrà ­an quedarse mediante un ajuste de estatus como por ejemplo en los casos de matrimonio con ciudadano y cumpliendo todos los requisitos. Pero son casos muy delicados y es siempre aconsejable asesorarse con un buen abogado de inmigracià ³n.  Finalmente,  en algunos casos muy especà ­ficos es posible pedir una restauracià ³n de estatus que es lo que se conoce por la expresià ³n del latà ­n nunc pro tunc. A tener en cuenta cuando se est en un periodo de gracia Hay que pensarlo dos veces antes de salir de USA y volver a ingresar, ya que puede suceder que no se permita el regreso. Quà © sucede cuando se sobrepasatiempo mximo de estancia Quedarse ms tiempo del permitido tiene importantes consecuencias migratorias que conviene no ignorar, asà ­ sea por sà ³lo un dà ­a el exceso. Lo primero, es que la persona se coloca en situacià ³n de indocumentada y, por lo tanto, puede ser detenida y dependiendo de las circunstancias de cada caso, puede ser expulsada o deportada. En algunos casos puede ser posible arreglar los papeles, pero en otros la situacià ³n de indocumentado cierra esa posibilidad por lo que antes de hacerlo conviene informarse bien con un abogado de migracià ³n reputado. Adems, la visa serà ­a revocada ya que es una de las causas de cancelacià ³n de la visa. En el caso de haber ingresado como turista sin visa por ser de un paà ­s del Programa de Exencià ³n de visados, se pierde ese privilegio. Finalmente, es posible incurrir en el castigo de los 3 y de los 10 aà ±os que podrà ­a complicar enormemente el regreso a Estados Unidos. Puntos clave Los turistas sin visa pueden permanecer 90 dà ­as, sin cambios ni extensià ³nLos turistas con visa B2, generalmente 180 dà ­as, pero verificar con el I-94Los estudiantes con visa F-1 y derivadas: 60 dà ­as desde fin de programaEstudiantes con visa M-1 y derivadas: 30 dà ­as desde fin de programaPrograma de intercambio J-1 y derivadas: 30 dà ­as desde el fin del programaVisas de trabajo H y derivadas: cuanto antes, mximo 10 dà ­as desde fin de trabajo Este es un artà ­culo informativo. No es asesorà ­a para ningà ºn caso concreto.

The main factor that contributed to the hospital infrastructure Research Proposal

The main factor that contributed to the hospital infrastructure projects in the Kingdom of Saudi Arabia (KSA) running over the budget and delivered late during the last decade - Research Proposal Example 259). It also assumes the referral system which provides curative care to all the members of the society from the general practitioners level that operate at the local health centres to the advanced technology specialist curative services through a wide foundation of general and specialist hospitals (Knapp, Madden and Fowler-Kerry, 2012, p. 162). The Ministry of health is the chief agency as far as planning, financing and controlling the healthcare centres is concerned (Kimberly, Pouvourville and Daunno, 2008, p. 128). It is also mandated with conducting overall supervision and the follow up of activities that are related to healthcare which are implemented by the private sector, which makes it a national health service that serves that whole population of the Kingdom of Saudi Arabia (Chai, 2005, p. 178). The healthcare industry in the Gulf is an industry that is growing very fast as the government in this region continually seek to make improvements to what has been a low standard of service which forced many nationals to go overseas when they need specialized medical attention (Kloep, 2012, p. 107). This industry has also attracted foreign investors who are keen on taking advantage of the rapid expansion that it is experiencing. Investment that is directed at the health sector in the United Arab Emirates has increased considerably, tripling in the last five years and ii is expected that it will rise from USD3.2billion to USD11.9billion in 2015, which will be a contribution of more than 6 percent of gross domestic product that will not be associated with oil. Saudi Arabia also started a countrywide healthcare plan intended to give services to the whole kingdom. This includes more than 420 health projects and over 127 health facilities that are worth more than USD3.2billion. The projects include 19 medical complexes and hospitals intended to have a capacity of more

Co-Integration, Causality and Export-Led Growth in Portugal Article

Co-Integration, Causality and Export-Led Growth in Portugal - Article Example In the current study firstly, the Augmented Dicky Fuller (ADF) test is used for finding the order of integration between the two data series. Secondly, the Johansen maximum likelihood estimates are used for testing co-integration. Thirdly, the standard Granger-type test is adapted by using lag residual of the co-integrating regression model. Lag length for Granger causality test is determined by minimizing the Akaike’s Final Prediction Error (FPE). The data used in this study comprise annual secondary data of GDP and Exports values in Portugal between 1835 to1985 time period. The base year has been selected since 1914 for calculating the real prices. Statistical estimates of ADF test showed that log GDP and log Exports are 1(1) while the first difference of the level variables is 1(0). The trace statistics of the Johansen maximum likelihood is used to conclude that real GDP and real Exports values of Portugal are co-integrated and causally related. Four lags of the dependent variable are used in this model. Based on FPE criteria Granger causality test structure is determined as m=3, n=2, q=3, and r=4. Accordingly, the Wald test statistics of the Granger causality test rejected the null hypothesis in favor of reverse causality. Thus economic growth has caused export growth in Portugal during 1835 to1985 time period. The first section of the paper describes the concept of autocorrelation in relation to conventional research studies of applied economics. Autocorrelation or serial correlation is a common condition found in time series data. In OLS estimation residual is assumed to be independently distributed and does not contain any long run correlations. Thus in the presence of autocorrelation OLS estimates are not associated with minimum variance. Nevertheless, autocorrelation is not considered as a fatal statistical issue in econometrics analyses.